15 million tickets will be sold for the 2028 Olympic and Paralympic Games. That’s the equivalent of seven Super Bowls every single day, for six weeks straight! With great scale comes great opportunity: the Games will create tens of thousands of jobs and volunteer opportunities, drive a major surge in tourism, and serve as a catalyzing moment to prepare Los Angeles for the World Stage. Festival Trail is leveraging this momentum to ensure the Games deliver positive benefits for all Angelenos — leaving a legacy of uplift for generations to come.